David Nardone

Packaging / Cannabis

EUREKA set out to redefine convenience without compromising sustainability with the launch of their preloaded reusable vape system. The challenge was to visually communicate an eco-conscious mission while avoiding the predictable earthy, muted aesthetic often associated with sustainability. I aimed to preserve EUREKA’s signature vibrancy, ensuring the brand remained bold and recognizable. The color system distinguishes the flavor offerings, stopping wandering eyes in dispensaries and making it easy for consumers to identify their favorites at a glance.

Material choices were equally intentional, reinforcing sustainability while maintaining its bold appeal. The cardboard tube that houses the device reduces material use, optimizes shelf space, and offers recyclability. Embossed logos on the shipper/display add a soft, tactile, premium feel, eliminating the need for excess print finishes.
__
Role: Design & Packaging
Client: Eureka Vapor

Packaging / Branding

Unique tube packaging created for Phoenician Grinders product line.
__
Role: Creative Direction & Design
Client: Phoenician Grinders

Packaging / Branding

Revitalized packaging for Dixie Brands’ flagship product, Dixie Elixirs, a cannabis-infused beverage.
__
Role: Creative Direction & Design
Created at BellRock Brands

Packaging / Branding

Packaging label created for Dutch Girl for their 1:1:1:1 CBD:CBN:CBG:THC Moonberry Stroopwafels.
__
Role: Creative Direction & Design
Client: Dutch Girl / Cannapunch

Packaging / Branding

Cali Raw produces fresh, premium raw dog food out of Southern California and ships it directly to your door. This is a redesign of their food shipper box.
__
Role: Creative Direction & Design
Client: Cali Raw

Packaging / Branding

Dabbington wanted to launch their color-remidiated cannabis concentrates with a stand-alone concept. I worked with Dabbington to develop the “Secret Sauce” concept, logo, and strategy for the packaging and other supporting elements. Through the eyecatching irridescent packaging and a bonus sticker in every package, we succeeded in achieving consumer intrigue.
__
Role: Creative Direction & Design
Client: Dabbbington

Packaging / Branding / Identity

Pawteener is a startup company based in Golden, Colorado specializes in active pet care and wanted to bring a brand to market that could minimize the impact of the outdoor elements for pets. This project consisted of the development of the brand identity and color strategy, product information architecture, and ultimately the product label for their flagship product, the Original Balm.
__
Role: Creative Direction & Design
Client: Pawteener

Packaging / Branding

Eureka Vapor launched a line of disposable vape pens featuring their popular fusion flavors. The colors in the designs represent the vape flavors, and also align with their line of fusion prerolls.
__
Role: Creative Direction & Design
Client: Eureka Vapor

Event Poster / Illustration

For their inaugural Dabbington Dabboree event in celebration of 7/10, I created this limited edition 4-color screen-printed poster to commemorate the occasion. I was also tasked with naming the event.
__
Role: Design & Illustration
Client: Dabbington

Packaging / Branding

Development of Ekahi Brand from the logo to packaging.
__
Role: Creative Direction & Design
Client: Ekahi Ahi

Illustration / Branding / Outdoor

Not much to say here — this is a snowboard design created for Eureka Vapor to extend their brand reach into overlapping markets. The illustration was done by hand.
__
Role: Creative Direction & Design
Client: Eureka Vapor

Packaging / Branding

Sky High Products offers a variety of premium smoking products and accessories. Established in 1975, Sky High was due for a brand refresh and to align the products they offer with a cohesive look. This packaging shows the designs for their quartz bangers.
__
Role: Creative Direction & Design
Client: Sky High Products

Apparel / Illustration / Branding

Eureka Vapor, a cannabis-infused products company, wanted to celebrate its 10th year in business. To commemorate this occasion, I created custom badges that were placed on shits, stickers, and other collateral.
__
Role: Creative Direction & Design
Client: Eureka Vapor

Packaging / Branding

Sky High Products offers a variety of premium smoking products and accessories. Established in 1975, Sky High was due for a brand refresh and to align the products they offer with a cohesive look. This packaging shows the designs for their rolling papers.
__
Role: Creative Direction & Design
Client: Sky High Products

Packaging / Branding / Strategy

Dixie Brands is a multi-state operator in the cannabis industry, located in Denver, Colorado. Dixie Bursts are cannabis-infused pulled taffies that was brought to market in early 2019, and is one of Dixie’s best selling products.
__
Role: Creative Direction & Design
Created at Dixie Brands

Mason Jar Event Group combines a blend of Colorado’s finest indulgences for experiences that unite a community of discerning individuals in unique urban and rural settings. Farm-to-table meals are crafted by James Beard Award Winning Chefs, and are thoughtfully paired with seasonal beverages and choice cannabis strains. This poster was created for Mason Jar Event Group’s Fall Harvest Supper & Marketplace that took place on October 14, 2018. 18”x 24” 4-color screenprint.
__
Role: Creative Direction & Design
Client: Mason Jar Event Group

Logo / Branding / Illustration / Packaging

Dabs! Dabbington is a cannabis concentrate company in Colorado. We agreed it was time to create a brand that had a story with some intrigue, unlike anything that currently existed on the shelves in the Denver market. We narrowed the target consumer which allowed us to take a larger risk with the packaging design. It attempts to tell a story about the world of Dabbington, where the weird and wild are embraced. I am passionate about pushing the aesthetic and strategic boundries within the rapidly growing and fluctuating cannabis industry. New ideas and innovative solutions is what the cannabis industry was founded on.
__
Role: Creative Direction & Design
Client: Dabbington
Created at Chiefton

Branding / Illustration / Apparel

This is some select apparel I created for the Spring/Summer 2017 apparel line.
__
Role: Creative Direction, Apparel Design, Illustration
Created at Chiefton Supply Co.

Agency Build / Logo / Branding / Illustration / Packaging

As co-creator, Chiefton Design was a design studio born to meet the booming demand for elevated and sophisticated cannabis branding and marketing. These images attempt to highlight some of the work that was created to build the brand, as well as some work that was created for clients.
__
Role: Creative Direction, Agency Structure, Operation, Management, Brand Strategy, Brand Nomenclature
Created at Chiefton

Illustration / Gig Poster / Music

I was honored to be approached by the Eric Church camp to create the gig poster for his stop in my home city, Denver during his “Holdin’ My Own Tour." It was special because several amazing poster artists were involved in creating different posters for each night of the tour. A book was also created to capture all of this beautiful work along with the set list of each show.
__
Role: Design & Illustration
Poster Curation: Matt Wheeler
Client: Eric Church

Branding / Packaging

Eureka is a cannabis concentrate company operating in California and Denver. This packaging was for their various cannabis oil cartridge products. Each box is differentiated by the strain type (Indica, Sativa, Hybrid, Distillate) and the size of the cartridge, and will further be labeled with the strain name and information. The most challenging part was the need to consider the several different product types Eureka offered and how to make this information easy to identify for both the budtenders and consumers.
__
Role: Creative Direction & Design
Client: Eureka Vapor
Created at Chiefton

Branding / Packaging

NLVO is a cannabis cultivator and retail brand located in Las Vegas, Nevada. This packaging was created for their various cannabis oil cartridge products. The black boxes are designated for their pure & uncut line, while the white boxes are for their premium flavored oils. Each is then stickered with their strain type. This allowed them to only print 2 sets of boxes in in higher quantity, as opposed to of 6–8 boxes had they printed the strain type on the box itself.
__
Role: Creative Direction & Design
Client: NLVOrganics
Created at Chiefton

These are fully custom hats I created for the Spring/Summer ‘17 apparel line for Chiefton Supply.
__
Role: Creative Director, Apparel Design & Manufacturing
Created at Chiefton Supply Co.

Logo / Branding / Marketing

JETT Cannabis is a cannabis brand headquartered in Denver, Colorado. We worked with JETT on several projects, and helped them get their brand and marketing materials in order. We started with a logo re-build, developed branding guidelines, and executed sales and marketing materials.
__
Role: Creative Direction & Design
Client: JETT Cannabis
Created at Chiefton

Illustration / Gig Poster

This was a unique project as we worked with Emerald Fields dispensary located in Glendale, Colorado to create a poster for Sublime with Rome to sign and give to fans for an event they were hosting. This is an 18”x24” screen-print.
__
Role: Design & Illustration
Client: Sublime With Rome / Emerald Fields
Created at Chiefton

Apparel / Illustration

These are select apparel designs from some of the several cannabis brands I’ve worked with over the years. I always enjoy the freedom to create custom artwork and interpret the brands rather than simply slapping a logo on a t-shirt. This allows their consumers and brand advocates a more personal approach for expressing themselves and supporting the brand.
__
Role: Creative Direction, Apparel Design & Manufacturing
Clients: The Joint Dispensary, Blue Kudu, Golden Leaf, Kind Love
Created at Chiefton

Logo / Branding / Illustration / Marketing

During my employment at Vail Resorts, I was a leader in the creation of the Epic Mountain Gear brand and the launch of its first retail store in Frisco, Colorado. This was the first of its kind, aligning with their Epic Pass consumer brand. I helped extract their business goals to develop a cohesive brand and marketing strategy, and further developed the logo, branding, and marketing assets.
__
Role: Creative Direction & Brand Strategy
Client: EpicMountain Gear
Created at Vail Resorts

Logo / Branding / Marketing / Messaging / Wayfinding

The EpicDay Lift Ticket program was a very large consumer product rollout that was complex in technical execution as well as its communication. I helped lead the development of the creative, marketing messaging & consumer touchpoints, and wayfinding. With Vail Resorts owning multiple resorts and brands, it was always a challenge to maintain cohesion across the messaging and visual communication. We had to make sure even the employees understood all of the details that were involved in this program so it could be properly translated to the consumer.
__
Role: Creative Direction, Communication development
Client: Epic Pass
Created at Vail Resorts

Apparel / Illustration

These are select apparel designs from some of the several cannabis brands I’ve worked with over the years. I always enjoy the freedom to create custom artwork and interpret the brands rather than simply slapping a logo on a t-shirt. This allows their consumers and brand advocates a more personal approach for expressing themselves and supporting the brand.
__
Role: Apparel Design Direction
Clients: Blue Kudu, Cultivated Synergy, Better Concentrates, Endocanna
Created at Chiefton

Apparel / Illustration

This was an article on Galen Rupp, one of America’s best distance runners.
__
Role: Creative Director of Running Times Magazine
Client: Running Times Magazine
Created at Moxie Sozo

Poster / Branding

This poster was created for an autograph signing that Lindsey Vonn was hosting at Vail Ski Resort.
__
Role: Creative Direction & Design
Client: Lindsey Vonn
Created at Vail Resorts

Logo / Branding

In celebration of Lindsey Vonn’s record breaking 63rd victory, Vail Resorts held a competition in which 63 winners would each receive a complementary epic Pass. I was responsible for the creation of the contest brand and messaging, as well as the design of the limited edition pass.
__
Role: Creative Direction & Design
Created at Vail Resorts

Editorial / Layout

These are select covers during my time as Creative Director of Running Timeds Magazine.
__
Created at Moxie Sozo

Editorial / Layout

This is an article about the legendary rivalry between Haile Gerbselassie and Paul Tergat.
__
Role: Creative Direction & Design
Client: Running Times Magazine
Created at Moxie Sozo

Editorial / Layout

This article covers Evan Jager’s pursuit for dominance.
__
Role: Creative Direction & Design
Client: Running TImes
Created at Moxie Sozo

Editorial / Layout

This is an article about Abdi and his quest for runner’s glory.
__
Role: Creative Direction & Design
Client: Running Times Magazine
Created at Moxie Sozo